We give 10% of profits to charity (mainly military foundations) with every purchase you make. The BUBS namesake derives from Glen ‘BUB’ Doherty, who was heroically killed in Benghazi, Libya in 2012. In addition to remembering Glen for the patriot he is, the BUBS ethos centers around the passionate and adventure seeking life that Glen lived. Woven into the DNA of BUBS Naturals is that of professional athletes, top performers, rabble-rousers, and Navy SEALs. Through that, our goal is to exceed your expectations in everything we do, starting with our Collagen backed by scientific research and discovery; an endless pursuit to help you, and us, find the Fountain of Youth.